CENTREPOINT – 22,000 Vulnerable Young People at Risk of Homelessness This Christmas

BACKGROUND

ON were tasked with ensuring the public were aware of the dire situation that faced those aged between 16-25 who find themselves homeless for Christmas 2019.

OUR THINKING

With a remit of approaching broadcast national TV and radio output – the team focused on the headline figure that 22,000 young people would find themselves vulnerable and at risk of homelessness at Christmas.  Case studies and spokespeople from Centrepoint helped bring the bleak reality to life.

RESULTS

The story reached an audience of over 42 million listeners and viewers on a total of 45 shows. Stand out coverage included making the lead feature on BBC2’s Victoria Derbyshire, as well as BBC Radio 1, BBC Radio 5 Live, LBC and talkRADIO.