Action Breaks Silence – End Violence against Women and Girls (VAWG)

BACKGROUND

With the nation rocked by the tragic news of Sarah Everard’s death, ON were enlisted to help raise awareness of the incredible work ‘Action Breaks Silence’ does across the globe in its efforts to create a world where women and girls can live their lives free from the fear of gender-based violence.

OUR THINKING

As the events continued to unfold, and the news met with uproar across the UK, we knew media outlets would be keen to speak to leaders in this space. Armed with the CEO of Action Breaks Silence, Patron Heather Small and case studies who could share their real-life experiences, we had formidable group of women to take to media.

RESULTS

The activation proved to be a huge success with coverage landing on BBC News, ITV News, Channel 5 News and Sky as well as blanket coverage across regional output.