Help for Heroes – World Mental Health Day

BACKGROUND:

To coincide with World Mental Health Day, ON was enlisted to help to raise awareness of the struggles veterans go through on a daily basis.

OUR THINKING:

Armed with the Head of Psychological Wellbeing, Sarah Jones, we had someone who knows the extent of our soldiers’ mental battles inside out. We also had a number of inspiring veteran case studies – all of whom have received support from Help for Heroes, and spoke bravely and openly about their personal battles.

RESULTS:

Our efforts reached over 35 million people, with coverage landing on Sky News TV, LBC News, and Channel 5 News and much much more. Regionally, the team ensured each and every veteran was able to tell their story across their home stations … local heroes in every sense of the word.