Sue Ryder – December Dash

BACKGROUND

ON were asked to help promote Sue Ryder’s annual December Dash charity fundraiser and encourage as many new sign ups as possible to this years’ event.

OUR THINKING

We knew it’d been a difficult year for charities, so the importance of a fundraiser was not lost on us. We helped Sue Ryder to craft some fun research exploring the nation’s tendency to let exercise fall by the wayside over the festive period to drive sign ups for the latest event. The founder of the event, a former Sue Ryder care beneficiary, was available for interview to tell her wonderful story about the charity and the inspiration behind the fundraiser.

RESULTS

The importance of supporting this charity in 2020 was widely recognised and in particular by local stations big and small. But most importantly, as a direct result of our radio day, Sue Ryder reported an increase in sign ups to the fundraiser – including areas they’d never received sign ups from before!